Launching Portico

Screen shot 2012-08-01 at 11.13.47 PM_o.png

Screen Shot 2012-08-28 at 10.46.59 AM_o.png

Screen Shot 2012-08-19 at 10.49.33 AM_o.png

Screen shot 2012-08-01 at 11.13.14 PM_o.png

Late in 2011, Exclusive Resorts decided to launch a brand new, more approachable travel club. And over the course of nine very long weeks, our agency built a full-fledged brand identity.

Portico found themselves with a name, logo, brand architecture, website and print campaign—all crafted to capture the emotional benefit of traveling with a vacation club. And we found ourselves in desperate need of a vacation.