American Crew 360° Heist video

Ultramatte, American Crew's matte-finish gel, creates looks that are subtly definitive. You could even call them inconspicuous. Which is why we used a heist storyline to launch the product. We started with a 360-degree video that lets the viewer continuously control the camera angle. Then we layered on investigation-themed marketing materials to give American Crew's distribution force something to get excited about too.